NEXT COHORT STARTS | OCT23 | REGISTRATION NOW OPEN
⬇️ PRESS PLAY ⬇️
If your head spins whenever you think about pre-saves, playlist pitching, fan engagement, or the right way to build momentum around your release—then look no further!
This cohort takes the guesswork out of releasing music and provides a clear, step-by-step strategy to help you finally make the impact you deserve.
Releasing your music should be exciting, not overwhelming.
But most artists feel like they’re missing a secret formula—a formula that everyone else seems to have.
Here’s the truth: there is a strategy,
and you can learn it!
You don’t need to keep throwing music out there,
hoping it sticks.
That's why we created
Take It From the Top: Your Strategic Release Playbook
so you can learn everything you need to know in ONE PLACE, in the proper order.
🎥
Weekly Group Coaching Sessions
60-minute live coaching sessions every week where we break down each step of the release process.
These sessions give you direct access to Michelle and Sophie - and a chance to get personalized guidance.
Artists who complete the full 8-week program will be eligible certificate of completion and the confidence to release their music strategically and by industry standards.
☑️
1:1 Onboarding Call
Before we get started, you'll have a personalized onboarding call with Michelle and Sophie.
During this call we will identify where you're at in your journey and answer any questions you may have.
💬
Daily Support
Drop your questions or requests in our exclusive Skool Community and receive
hands on assistance in real time.
💡
Access to the Skool Community
Join a community of artists just like you who are on the same journey.
Share wins, ask questions, and get inspired by others who are making strides with their music releases.
Who knows, you may even meet your next favorite music collaborator
We believe in full transparency, which is why we're giving you an in-depth look at everything you'll learn in the
"Take It From the Top"
program.
Each module is designed to guide you step-by-step through the process of a successful music release, with no secrets or hidden strategies.
Dive in and see exactly how we’ll help you transform your release game from start to finish.
No fluff, no gatekeeping—just real, actionable strategies to take your music career to the next level.
⬇️
Kick off your journey with a 1:1 onboarding call to define your unique goals and vision. We’ll dive into your music career aspirations and map out a personalized plan to help you make the most of this program.
Lay the groundwork for a successful release. You'll learn how to develop a strategic plan that covers everything from building anticipation to setting realistic goals, ensuring your release is set up for maximum impact.
Get your music ready for the world. We’ll guide you through the process of setting up your tracks on digital streaming platforms (DSPs) and making sure your release is optimized for playlisting and discoverability.
Create buzz and excitement around your release. Learn how to craft a social media strategy that resonates with your audience, drives engagement, and builds momentum in the weeks leading up to your drop.
Turn listeners into superfans. Discover strategies to connect with your audience on a deeper level, build a loyal community, and monetize your music effectively, from merchandise to crowdfunding.
It’s go-time! This module focuses on executing a flawless release week strategy. Learn how to generate excitement, manage your content, and ensure your music reaches as many ears as possible.
Analyze your results and learn what worked—and what didn’t. We’ll teach you how to interpret your data, adjust your strategy, and keep the momentum going after your release day.
Walk away with a complete, repeatable system you can use for every future release. You’ll gain the confidence and clarity to handle your releases independently, ensuring consistent success moving forward.
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When you join "Take It From the Top: Your Strategic Release Playbook,"
you’re not just getting the main program—
you’re scoring some incredible bonuses that will help you cut through the noise
and make your release truly unforgettable.
These bonuses are tailored specifically for artists like you
who are ready to step out of the studio and into the spotlight.
📋 Bonus 2:
Single Release Checklist
(Organize Your Session)
Sophie is an accomplished artist consultant and digital strategist with over a decade of experience in the music industry. As the founder of her own agency, she has successfully guided over 1,500 independent musicians in building strong digital presences and releasing their music strategically.
Formerly the COO of a premier music marketing agency, Big Soph has delivered over 100 million impressions for her clients, working on campaigns for artists and public figures like
Toosii, Nicki Minaj, Blake Shelton, Nick Diaz, Ron Killings, and more.
Known for her expertise in branding, digital marketing, and content strategy, Big Soph has a deep understanding of the music release process. She has built a reputation for empowering artists to take control of their careers.
In this cohort, she teaches artists how to properly release their music, combining industry insights, proven strategies, and actionable steps to help them navigate the complexities of music distribution and promotion. With a focus on fostering independent success, Big Soph is dedicated to helping artists master the art of releasing their music with clarity, confidence, and impact.
With 15 years of experience inside the music industry, I've had the privilege of shaping the careers of numerous chart-topping artists and Grammy-winning performers. My journey began as a classically trained vocal performer, providing me with a unique insight into the artist's perspective.
In 2012, I joined a prestigious artist management company, where I honed my skills in artist development and strategic planning. My innovative approaches to artist management quickly gained recognition, leading me to co-found a boutique management company that focused solely on launching the careers of emerging artists.
My expertise caught the attention of industry leaders, and in 2017, I was headhunted to launch and lead a cutting-edge indie record label. Under my guidance, the label signed and developed artists, solidifying the label's place in the industry. The label's collaborations have resulted in numerous radio chart successes and sold-out shows.
Now, I'm channeling my experience and industry insights into helping artists create efficient systems that maximize their creative output. By combining my expertise in artist management, project management, and distribution, I'm empowering the next generation of musicians to navigate the complex music landscape while staying true to their artistic vision.
My mission is to give artists the tools and knowledge to thrive in today's dynamic music industry.
Join me, and let's turn your dreams into chart-topping realities.
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John Condit
Americana Artist
Michelle is truly a gem. She was there for us during every stage of making our album including helping us with a release timeline, marketing strategies, sharing contacts and connections, and constant guidance and moral support along the way. She is a wealth of knowledge we kept turning to, our secret weapon, we wouldn't have wanted to do it without her!
Canyon Sisters
Folk Duo
Aliegh Shields
Indie Pop
Ty Avery
Country Singer
You’ve been stuck in a loop,
playing the same rough mix of hesitation,
afraid to drop your track and let the world hear your sound.
But every hit starts with a commitment to take it from the top and see it through. This program is your chance to stop chasing the sound alone and start laying down your music with clarity, confidence, and a proven plan.
navigating their releases, too.
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No worries! This program is designed for both beginners and artists who have released music but aren’t getting the results they want. We’ll walk you through every step of the process, from planning to execution, so you’ll be confident and prepared for your release.
Absolutely! This cohort focuses on the release strategy itself, so you can continue using your preferred distribution service. We’ll show you how to optimize your release on any platform and maximize your visibility.
This isn’t just theory—it’s a proven, repeatable system that you can use over and over again for every release. You’re not only getting coaching, but real-time feedback, community support, and access to templates and tools that simplify the process and get you results.
You’ll have a 90-minute group coaching session every week and the option to attend weekly office hours for follow-up support. Plus, you’ll have ongoing access to our Skool community, so you can connect and get feedback at any time. You’ll need to dedicate time to implement what you learn, but the system is designed to fit your schedule.
This program is perfect for setting up your next release. Whether you’re still preparing your music or just need to refine your release strategy, you’ll learn how to map out your release and engage your audience effectively. By the time you’re ready to drop your music, you’ll have a solid plan in place.
You’ll receive support in three ways: weekly group coaching sessions, dedicated office hours for personalized feedback, and 24/7 access to our Skool community. You’ll never be alone in the process, and we’ll make sure you’re on track at every step.
You’ll have access to the Skool community and all resources throughout the entire 8 weeks of the program. Even after the cohort ends, you’ll still have access to certain resources and the community for continued support and networking.
Yes! Even if you’ve released music before, this program will help you streamline your process, identify gaps, and improve your results. If you’re not seeing the traction or growth you expected, this program will give you the structure and strategy to elevate your next release.